FitMedia founder and self-proclaimed all-round digital fitness marketing guru Jonah worked a ‘real job’ (at the counter in a sandwich shop, no less) for all of about two weeks of his life.
As a young, budding bodybuilder struggling through Tupperware after Tupperware to maintain the necessary calorie surplus, the sacks of free sandwiches he could take home at the end of the day were just about the only perk of the job.
Working for somebody else, however – clocking in, clocking out, working shifts, putting on a uniform, fitting in, being ordinary, conforming – was not his style.
It was in the throes of service behind that sandwich shop counter that the dream of FitMedia was born.
Cut forward some years. School had fallen by the wayside. Too ordinary. Too conformist. Too much doing-what-you’re-told-to-do-in-the-exact-same-way-everyone-else-does-it.
Only 17, Jonah was already making his first foray into business with a gym clothing brand in a startup printshop. This was a start, for sure, but it wasn’t the end-product. It was a learning process, a foot in the door. Clothing was not, it is safe to say, a passion.
It was in talking with friends in the fitness industry, clients, partners, training buddies and gym owners that the seed for FitMedia was really planted.
“I just need a website, mate,” complained a friend. “But I don’t know where to start.”
Always a tinkerer, Jonah offered. “Easy – I’ll make you one.”
Little did he know how that would end.
More friends, friends of friends, and friends of friends’ friends started messaging and asking for help. People whose passion was in helping their clients get fit simply didn’t have the time to figure out how to run the jargon-filled technical backend of the business.
Those early clients had domain names registered and web hosting paid for, landing pages built and entire website infrastructures put together from the ground up. Jonah picked up design, coding and copywriting, honing each craft and making a name for himself as ‘the tech guy’ for FitPros around the country.
Pretty soon, though, this stopped being enough. These businesses needed marketing beyond simply getting set up on the internet. Running a business is a marathon, and there is only so far that a one-stop website shop can get you.
FitMedia was born when Jonah, founder and CEO, started to get interested in running campaigns for his clients.
After all, it was pretty natural for clients to ask, once they had a website, how on Earth they could get people to visit their content beyond simply sharing it on social media and hoping for the best.
To paraphrase an old saying: If a tree falls in a forest and nobody is around to click on an ad to buy timber, does the lumberjack earn a salary?
Making and running ads was one thing. Learning to make and run intelligent, targeted, specific, data-led campaigns relevant to the content in question was another. Learning to do this effectively while constrained by a client’s marketing budget was yet again another.
Jonah found that marketing was a mathematical problem as much as it was a creative and technical one: how could one engineer the perfect campaign that is adaptive, responsive and creative but also rigorously data-driven and constrained by certain parameters set by the client’s business needs?
This was the sort of thing they don’t – can’t – teach in school. It’s the sort of thing you cannot learn except simply by doing, time and time again, learning the ins and outs of the trade until running an effective campaign becomes second nature.
FitMedia was set up officially in 2018. Just a year later, Jonah was selected to meet the then-Business Secretary, Liz Truss (later ill-fated Prime Minister, but that’s a different story…) to receive an award as one of the ‘Twenty Under Twenty’ businesspeople in the UK, all thanks to his innovative work creating FitMedia.
Since then, the world has changed almost unrecognisably (as have Liz Truss’s career prospects). The landscapes of both the fitness and the marketing industries are among the most radically altered from just a few years ago; being at the intersection of the two, FitMedia has evolved countless times to always stay one step ahead of the game.
Using the latest software, tools and tech and with experience successfully campaigning for almost a hundred clients, spending over £1 million on ads and generating many more millions than that in revenue, FitMedia has now grown not only as a team and a business but as a network, too.
Clients (whether present, past, or future), FitMedia team members, business partners, FitPros (perhaps like yourself, dear reader!) as well as copywriters, graphic designers and web developers and others have all seen the value in the FitMedia philosophy and come together to allow this little marketing startup to grow into something bigger, badder and better than the rest.
Because it isn’t just about high-quality marketing. It isn’t just about making money (although, you don’t need us to tell you, that does help). It isn’t just about lead generation.
In the fitness industry, it is about making lives better. And the more people we allow you to reach, the more lives are positively impacted by what you can offer.
That’s what we offer. So why not give us a call and see how we can help you? Schedule one this week; we’re always around to chat!
The year is 1996.
“Pepsi,” asks a young man named John, “where’s my jet?”
Pepsi, desperately fighting for market dominance and locked in the so-called Cola wars with Coca Cola, launched an ad claiming that, for 7,000,000 Pepsi points, you could win a Harrier jump jet. You could get Pepsi points by buying Pepsi; for slightly fewer than 7,000,000 points you could win some cool shades and a leather jacket, among other desirables.
The idea was that nobody was going to ever reach 7,000,000. No way in hell. You’d need to drink an ocean of the stuff – and nobody’s teeth or digestive tract can withstand such a full-on assault.
Of course, Pepsi had also overlooked a few small details – including, not least, the fact that the jet didn’t really exist and the fact that John Leonard really did.
You see, John was a young man, a college student, finding his way in the world just like everyone else. He’d met and befriended a millionaire whilst hiking in the mountains, and it was with this millionaire friend that he plotted to exploit the fine details of the advertisement to secure himself the incontrovertible right to the Harrier jump jet.
If you want to find out what happens, go and watch the Netflix series “Pepsi, Where’s My Jet?”. No more spoilers here, I’m afraid. Let’s get back to some serious business.
Gone are those days of mass marketing.
Gone are the days when a single, samey ad will be slapped on the sides of buses, plastered to the screen of the cinema, flashed up at the start of YouTube videos and peppered down the walls of your timeline.
Gone is what controversial marketer Alexander Nix calls the ‘Mad Men’ style of marketing – where creative geniuses, like those at Pepsi, come up with outlandish campaigns to enthral all of society.
Because not everybody is quite such easy game as everybody else.
Case in point: John Leonard.
When Pepsi had the grand idea to market their Harrier jump jet to all the young people in America, they let themselves in for a big surprise – that surprise taking the form of a years-long, multi-million-dollar court case.
We are now in Nix’s ‘Math Men’ era – where clever, targeted, highly-specific ads can exert the maximum influence over different subsections of the target audience.
Marketers and business owners need to understand that there are two ways this target audience can be divided: demographics and psychographics.
Demographic targeting divides up your audience by their external characteristics; that is, the physical, biological and social attributes that are perceived by those around them, namely:
These are great and a lot of good marketing can be done on nothing but demographic data. But, as Pepsi and the other ‘Mad Men’ marketers of the 20th century found out, it has its drawbacks.
For instance, what sense does it make to divvy up society into groups like ‘young male’ or ‘middle-aged female’ and assume that every member of each group will interpret and be influenced by an ad in the same sort of way? Certainly most young men in 1996 weren’t quite like John Leonard in their interpretation of Pepsi’s jump jet ad.
This is why intelligent modern marketers have increasingly moved towards including psychographic data on top of simple demographics. Psychographics sounds scary, but it isn’t: it’s simply the classification of people according to internal, mental factors, like:
These are not the sorts of traits that people typically wear on their sleeves for all to see; however, they are ascertainable through surveys and polls, and can be guessed at by how a person behaves online.
While two people in the same demographic group – say, young men in America in 1996 – may see an ad and interpret it in entirely different ways, two people in the same psychographic group – say, outside-the-box thinkers who are likely to befriend savvy millionaires on mountains – are far more likely to think and behave similarly to each other when faced with the same ad.
Demographics does have a place in modern marketing, and any marketer would be a fool to ignore its power. But relying solely on such coarse-grained data forgets that two young men of the same age and in the same area can be (and often are) totally and utterly different from each other in every important way.
If only Pepsi had known this back in the day.
This is why FitMedia takes a data-driven, intelligent approach to marketing. We help you think through the different sorts of people you are reaching, what they need, what they want, what they value, what motivates them and what their priorities are… all in order to optimise your business.
If you’re interested in learning more, consider scheduling a call with us in the next few days. We’re always happy to chat, 1-on-1, to see how we can help you.
Content warning: Maths. If this puts you off, head straight over to our Target CPL Calculator, enter some numbers and let us do the work!
We should admit that we at the FitMedia Department of Words took the approach of enjoying maths at school.
As was made clear to us at the time, this was widely regarded to be an unpopular decision.
Nowadays, however, it is simply impossible to get by in the business world without some good old-fashioned number-crunching. Optimising your advertising is no different. It’s not always simple, to be sure, but this article – we hope – will let you in on a few little-known marketing secrets.
If you follow our friendly formulae (and stop dodging that dastardly data), you’ll never lose money on paid ads again.
First, though, a little story to set the scene…
Not just any shoes, either, but shoes that look great, shoes that comfort your feet, shoes that laugh at all your jokes. Shoes that, in short, are better than any other shoes. How much should you spend on them?
You finally find the right shoes for £150. You buy them. Oh yes, you think, and set off home proud of yourself and your new purchase.
On the way, you pass a pair of the same shoes in the window of another shop. £90, the label reads.
Furious, you storm back to the first shop, get a refund, and go and buy the second pair for £90 instead.
Pacified again, you set off home with your £90 shoes. Oh yes, you think to yourself, for the second time.
You walk past a third shop with the same shoes on sale for £15. That’s a joke, you think. Or they’re fake. Sure enough, they’re fake; they are cheap knock-offs that probably fall apart the second you put them on your feet.
The moral of the story is this: don’t spend more than you need to. But don’t spend less than you need to, either.
Now, back to maths class.
The three 'Master Equations' in terms of setting your CPL are:
Average CPL = 0.375 x ALV x PM x CR
Upper-bound CPL = 0.5 x ALV x PM x CR
Lower-bound CPL = 0.25 x ALV x PM x CR
Where:
That equation looks pretty great to number nerds like us, but in case it causes nothing but painful flashbacks of long-forgotten secondary school maths classes, let’s break it down into three simple steps.
Multiply the Average Lifetime Value (ALV) of your customer base by the Profit Margin (PM) you make from each customer.
For instance, say you earn on average £1000 per customer of which 75% is profit, do:
£1000 * 0.75 = £750.
Multiply this value by your average Closing Rate.
Let’s say that, from every 10 leads, 3 of them become new customers. 3 divided by 10 is 0.3 (or 30%, if you like percentages).
£750 * 0.3 = £225.
With us so far?
Multiply this number by a series of multipliers to determine your average, upper-bound and lower-bound CPLs.
We have found that multipliers of 0.375 for the average (so £225 x 0.375 = £84 CPL), 0.5 for the upper bound (£225 x 0.5 = £113) and 0.25 for the lower bound (£225 x 0.25 = £56) work well.
Sticking to these multipliers will mean you're always within the ballpark of healthy profit making when growing your fitness business!
You’ve now, if you’ve done all that correctly, got a number (or, more precisely, a range of numbers). Let’s say it’s the £84 CPL that we ended up with together.
What do you do with that?
Well, keeping your CPL around £84 per person coming back to your landing page and enquiring about your services will mean that you are always sticking to a healthy profit from your advertising.
If you spend too little per lead, almost none of your leads will be of high enough quality to make your advertising worth it. You’ll be inefficient. This is like buying those cheap knock-off shoes for £15 that, despite being so cheap, wouldn’t actually give you any value for money.
You might be thinking, of course, that £84 sounds like a lot to spend per lead. And sure, it's not a small number: plenty of cheap and cheerful (read: cheap and useless) advertising agencies will promise you £2 leads. But remember, the more you spend per lead, the more advertising you can actually do per lead. This brings us onto the idea of retargeting, which we'll write more about in the future.
Obviously, if you spend too much per lead, you’re going to be throwing all your money at such a small audience of leads that you are unlikely to make much of a profit at all. This is like buying those £150 shoes that, though they’re high quality, are too expensive to be an intelligent investment.
There's a lot more to consider when doing your marketing maths homework, but we'll help you with all that, too.
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Every time you sign up to a newsletter, every time you ‘Like’ a post on Instagram, and every time you click ‘I’m okay with that’ to Cookies in your web browser (despite never really understanding what it is you are okay with) your data is taken and plundered, the spoils of war being sold on to the highest bidder.
Data is everywhere in the modern world. Data – information – practically flows out of your fingertips whenever you interact with the digital world. More importantly, data flows out of your clients’ fingertips, too; remember this for later.
At FitMedia, we aim to be as transparent as possible about how we use data, what we do with it, and how we let data inform our decision-making strategies.
First, though, let’s be clear: this isn’t about manipulating people to buy products from you that they simply don’t want. Health and fitness are such basic necessities to the human condition that the market is there no matter what; everybody wants to be fit and healthy.
The only problem faced by you, the fitness professional, is matching up the right sorts of offers with the right sorts of leads.
And that’s why we use data-driven marketing to achieve the best results.
There are, broadly speaking, two streams of data we track: quantitative and qualitative. You know what these words mean already, but let’s dive into the data science a little further...
Quantitative data is anything numerical. Stats, numbers, rates of change, graphs, charts, formulae, percentages, analytics, all that good stuff. We need that raw data to help us build a picture of just what an ad is doing when we push it out into the world – and to help us make it more effective.
Each ad is more than just an ad. It’s a journey. You start off seeing the ad itself; if you like it, you click on it; if you click on it, you read more about it; if you read more about it, you might schedule a call; if you schedule a call, you might end up purchasing the offer. There’s a whole host of other steps you can add in to this simple timeline of engaging with a single ad.
Quantitative analytics can tell us just how many people go through each step – and, importantly, how many don’t. If there’s a bottleneck after clicking on the ad but before booking an on-boarding call, maybe it’s your landing page that needs work.
But quantitative data from sources like Google Analytics and Facebook Pixel can’t tell you everything. If only it were that simple…
Qualitative data is a little harder to wrap your head around. It encompasses every sort of information beyond simple numbers, charts, graphs and the like. Qualitative data includes everything from how well-written the copywriting on your landing page is to how enticing the graphics look.
Qualitative tracking data also includes how your leads actually behave when they engage with your webpage. Did you know that you can track the mouse cursor of users when they visit your website? See what they’re looking at? Read what they read?
Some might say it’s a little too Big Brother for their liking, but the reality is that almost every company does it. Or, at least, every computer-savvy company with a decent marketing department.
Services like Hotjar let us know exactly what content is and is not engaging on your website. Where do people scroll to? What do they look at? What gets read and what does not? In short, how engaging is your webpage? Simple number can’t tell you this… but qualitative-tracking-generated heatmaps can.
FitMedia have years of experience intricately tying together these twin streams of digital information to optimise our clients’ marketing campaigns.
If you want to know how far you can push your fitness business, consider booking a call with us at www.fitmedia.net/apply.
Let's be real for a second.
We at the FitMedia Department of Words have never had much time for people who, when faced with a bag of skittles, spend their time intently picking out their favourite flavours and leaving the rest behind.
When it comes to advertising your business, however, this is exactly the approach you need.
Each successful lead – each ‘good skittle’ – might cost you ££’s in advertising but has the capacity to generate ££££’s in profits. But you need to sort the wheat from the chaff, the seeds from the sand, the good skittles from the bad. Depending on just how niche your offer is, finding the right client can really be like finding a needle in a haystack at times.
This is why finding a custom audience is a crucial first step in any paid ad campaign. The custom audience is a population of people defined by parameters upon which you decide – specifically, parameters that Facebook doesn’t ordinarily have like website traffic or page views. This custom audience can be as convoluted as you like (as long as it makes sense).
A standard audience could be ‘males aged between 25-35 and living in Greater Manchester, UK’. A more complex (and, perhaps, more intelligent) custom audience might be ‘males aged between 25-35 and living in Greater Manchester, UK, who have visited your website / social media in the last 30 days and watched at least 60 seconds of the promo video on your landing page’.
We think you will agree that the second group are far more likely to be interested in whatever you have to say than the first. This makes your advertising significantly more relevant and therefore effective relative to the time, money and effort your pour into it.
What could be better than that?
Let’s caveat that for a second. Can your audience be customised and specified too much?
Well, absolutely, yes it can.
Let’s say that only one Mancunian guy in his twenties or thirties visited your webpage and watched 60 seconds of your promo video. Are you going to blow your entire budget marketing to him?
Probably not, right?
That’s because such audiences only work when they’re sufficiently large. Creating a designer custom audience is therefore sometimes less of a science and more of an art. You need to ask yourself the questions: why males? Why 25-35? Why Manchester? Why should they have visited only my website or social media? Are there any other parameters we can use as proxies (rough indicators) for high susceptibility to this particular marketing campaign?
One way to generate an effective and useful custom audience is to start big and then narrow down. Drive traffic to your page by advertising to a very broad demographic – say, all 25- to 35-year-old Mancunian males. Then hone in on the most interested 10% of that population – those that stick around for the longest, engage the most – and specify them as your campaign’s custom audience.
Across any given 30 day period, we recommend your custom audience be at least 1000 people, if not more.
If you want to learn how to grow traffic to your webpage and how FitMedia’s data-driven approach can make your advertising spend as successful as it can possibly be, consider booking a call with us at www.fitmedia.net/apply.
If you’re like most people when setting up their first business, you are currently swamped in a deluge of words, phrases and acronyms that mean literally nothing to you but which everybody else seems to bandy about willy-nilly.
Particularly on the technical side of business development, things can be pretty opaque.
Thankfully, FitMedia is much more than just another marketing company.
We’re also here to help you cut through the many layers of confusion that surround setting up your business, from concept development through to getting customers. Many hurdles have to be cleared, but we’ve helped our clients clear them time and time again.
One such hurdle is web hosting – and this is something we get asked about a lot.
To explain it as simply as possible:
Your website is your house.
Your domain name is your home address.
And web hosting is what you pay for the ground your house is built on and the water and energy that keep it running.
If you’re happy with that level of explanation, then feel free to click away. But if you’d like to understand it a little more, keep reading…
Still here? Great. Let’s dive in.
Your website is a collection of files. Each file might represent a page, for instance. And each file is full of code (HTML, CSS, JavaScript, etc.) that lets the computer know how to interpret the file and how to present it visually for the user viewing the website.
You can actually have a look at these files by right-clicking anywhere on the screen and pressing ‘Inspect element’.
But where are these files?
They are stored in a physical internet server in a building that might look a little like this:
When you pay for web hosting, you are essentially ‘renting’ the space on the physical server that stores the files for your website. These servers make your website available to the rest of the internet and anyone who searches for it.
Pretty useful, right?
Without web hosting, your website is nothing but a bunch of files on your own computer with no way of being reached by other users.
Most services – like WebFlow, SquareSpace, WordPress, etc., come with web hosting built-in. When you pay for your WebFlow monthly or annual package, you are paying for web hosting along with everything else. You’re often not told what all the different parts of your package are, though we think that it’s important to understand what you’re getting and what it all means.
At FitMedia, we’re very transparent with the cost of hosting and will invite you to setup and manage your billing via our own platform.
This way, there’s never any hidden fees or commitments.
Through your relationship with FitMedia, you’ll also have your very own website editor, meaning you can manage and update your website without needing to go through us – and though we do charge a small commission on your hosting fee, we also include unlimited small changes at no additional cost to you.
If you’re interested in getting your brand-new website built, managed and hosted for you by a team of fully-transparent industry professionals, consider booking a call with FitMedia today.
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If you want the short answer: yes.
If you want the short answer (but in French): oui.
If you want the fully thought-through, tried-and-tested, data-driven-marketing answer, then carry on reading past this filibustering introduction our word count targets make us write. The real meat and potatoes (or, for our vegan-minded friends, beet and potatoes*) is down below.
Did you know that 58% of people check their emails before they check social media platforms in the morning? Did you also know that 92% of adults use email and, of those, 99% check their email every day? Or that 31% of businesses cite their email newsletters as the highest-performing asset for customer retention and satisfaction?
Forget sliding into your clients’ DMs; their Gmail inbox is the key to their heart.
Don’t confuse intelligent and targeted marketing with the typical “👉👉 CLICK ME 👈👈”-style spam that adorns personal junk inbox, however; it goes without saying that there are good email marketing strategies and bad email marketing strategies. It also goes without saying that you ought to invest some time into learning techniques and strategies to make your email marketing campaign maximally effective.
Hence, this article. So keep reading!
Given that email marketing is simply the most effective way of nurturing leads (and by a long shot, too), we thought it helpful to break down the process into a few key steps.
The newsletter of the past, with disparate sections stitched together like a rag-tag blanket knitted by somebody’s grandmother, has all but disappeared - and for good reason. For better or for worse, people simply don’t read them anymore.
Instead, a focused send with a clear next step (this is your ‘call to action’ or CTA) will maximally engage your customers. All modern marketing uses this method.
Use a software like MailChimp to automate your email marketing sequence for you. If you do it right, all your effort will be put into setting up the sequence; after that, your funnel will simply run itself. Each email should be focused, targeted, specifically written and sat naturally in the chronology of the marketing sequence. Each should nurture your potential clients with goodies like:
Below, you can see an example of an email automation algorithm we built bespoke for a gym based in London to automatically follow up with free session claimants to convert them into paying customers.
No, not all of your clients need or want the same thing as all of your other clients. And no, sending out emails that are irrelevant to 90% of your audience is not going to make them like you very much.
Some of your clients are new. Some of your clients prefer outdoor functional exercise classes. Some of your clients are interested in losing weight. Some of your clients follow a plant-based nutrition programme.
Segmenting your lists accordingly lets you send out relevant emails to relevant people. Barring wars and widespread pandemics, there are few bigger disasters than advising your weight-loss clients on how to bulk or your vegan clients on the tastiest whey.
You may also choose to segment your list demographically (by age, gender or location), engagement level (‘hot’ or ‘cold’ contacts), position in the funnel (potential client, new client, strong client), or the age of the business relationship (e.g., offering discounts to long-standing clients).
Legend has it that if you move everything in your room one inch to the left, you will have no toes or shins left by the end of the week. Similarly, it is not just about the content of the email, but where you put it, how you arrange it, and what it looks like on the page.
Just as you don’t want to be stubbing your toes into your own furniture, your audience does not want to be stumbling over poorly-aligned content blocks, giant images or unattractively-compressed columns of text.
Now, point of note: 41% of your recipients will open your email on a mobile device. Incorrectly formatting your emails is perhaps the next biggest disaster after war, pandemics and marketing whey to vegans*.
Using a software like Active Campaign can help you check your emails are all user-friendly with dynamic formatting options.
Another top tip before we leave: compress your images before adding them to email templates. This helps them not be auto-rejected by spam filters as being too large!
Okay, maybe not everything. But measure a lot.
Metrics, measurements, analytics, data… all synonyms for the actually useful sort of maths they don’t teach you in school.
But don’t worry - we at FitMedia have been doing this long enough that we can teach you everything you need to know about the data-driven science of marketing. Think of us as a sort of cool, funky, young teacher in purple trousers and a bow-tie who has the seemingly magical ability to make maths fun. (Or, at very least, relevant.)
For now, though, our number one piece of advice is this: pay attention to your analytics. See what works and what doesn’t. Which of your emails get opened and which get ignored? Which generate leads and which don’t? This rudimentary form of what we call ‘Magical Marketing Mathematics™’** is more than enough to give you a head start in intelligent, data-driven marketing.
As always, if you want to learn more about how to optimise your own business, book a free call to chat to one of the FitMedia team this week! Take 30 seconds and fill out the form at www.fitmedia.net/apply. You never know*** where a little fitness marketing expertise can get you.
* Source: written by a vegan.
** We don’t actually call it this, but we sort of wish we did. This will be raised at the next staff meeting.
*** We, on the other hand, do know - and we can’t wait to tell you!
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We at the FitMedia Department of Words read somewhere that there was a pandemic going on not too long ago.
Somehow, being writers, we don’t get out all too much.
Okay, obviously we’re joking, but it goes to prove a point, doesn’t it?
Different industries were very differently affected by the COVID-19 pandemic; a few (say, software companies selling video conferencing services) did exceedingly well, but many fitness professionals had a really tough time of it.
Those who didn’t (or couldn’t) adapt to the digital world, that is.
As a marketing agency who exist solely to make other FitPros thrive, FitMedia saw first-hand more than anybody else how fitness professionals who operated primarily in-person had to change almost every aspect of their business to adapt to the online marketplace.
Faced with everything that happened over the last three years, we were all faced with three choices: dive, survive, or thrive.
Those who chose “dive” opted to shut up shop early on and cut their losses. Many of these simply had no other choice.
Those who chose the “survive” mindset decided, very reluctantly, to maintain the minimum presence possible online while hoping against hope every day that the pre-COVID world would return at any moment.
Those who chose “thrive” did the best of all. In every circumstance, a mindset geared towards thriving will outperform those who immediately dive or simply survive.
Based on what we saw personally from our clients and colleagues in the fitness industry, here are five tips for future-proofing your business online against everything the world has to throw at you.
You didn’t just get into fitness to get rich. Sure, maybe that’s a part of it for some people, but there’s a whole lot more to it than that.
People who are fit are generally healthy. People who are healthy are generally happy in themselves. People who are happy are generally happy in themselves are able to do more good and spread more joy around the world at large.
And the human desire to get fit often requires fitness professionals to help first-timers and old-timers alike along the path to being fit, healthy, happy in themselves and able to do all that good in the world.
FitMedia exists purely to connect these motivated, driven fitness professionals with the clients who need their help. That’s our why.
What’s yours? Let us know in the comments wherever you found this post!
Being in constant contact with the very reason you set off on this adventure in the first place is key - though it’s often easy to lose sight of it as you get further down the line.
Innovate, explore, trial and test out your ideas. This doesn’t just let you learn what works for your clients, but it also lets you bring new clients on board.
If you’re a gym or class-based service, you can switch up your membership structure to allow Zoom-based classes, for example, in case we have another you-know-what that keeps us all inside for two years. But your options don’t stop there. How about providing additional content like nutritioning planning, weight-free home-based workouts, or a PT Q&A once a month?
The options as to what you can provide your clients - so long as you have the know-how or can learn on the job - are truly endless. Rather than thinking of this as putting together many different offers, instead think of it as one holistic offer with many different branches. If industry or social change causes one branch to change, then only that one part needs to change - the rest of your offer is left intact.
Future-proofing your business doesn’t just mean finding something that works and sticking with it. You need to stay on top of your market, too.
We’ve all had those conversations with our grandparents about how to use “The Facebook”. They can’t imagine being on a platform other than email. You can’t help but smile in a ‘If you don’t laugh, you’ll cry’ sort of way.
But are they really all that different from most of us? After all, nobody is on every platform, and most of us only use one or three with any regularity.
Still, it pays to be set up and regularly posting across multiple platforms. The better and more consistent a presence you have, the greater your organic reach. This is all a part of future-proofing your business - something we talked about in our blog on [link] finding your niche [link].
Yeah, Zoom classes are great and all, but I’m pretty sure nobody wants to go back to those days. Too many memories of being locked away and sweaty on a yoga mat in your bedroom. Or doing sit-ups in the lounge with your dog desperately trying to rescue you from whatever demons have possessed your body.
Beyond simply offering Zoom classes and workouts, you might want to consider partnering with other fitness businesses, sports psychologists, therapists, physicians or athletes and creating content (live QnAs, recorded videos, reels, infographics), creating new hybrid classes (HIIT followed by yoga and meditation to reactivate the parasympathetic nervous system), planning a series of virtual challenges for your clients to work through in teams, creating accountability groups between members of the same gym, or partner up with a nutritionist (unless this is a service you offer yourself!) to create a cooking class packed with helpful nutrition information. If you’re already a nutritionist, why not get your clients moving with a coached PT session provided by a business partner or friend of yours from the industry?
Thinking outside the box piques your clients’ interests and proves to them time and time again that you are willing and ready to adapt and change as they do to provide a world-class service. And that’ll keep them coming back for more!
Sharing your own experiences and expertise free-of-charge not only helps your social media audience to find trust in you, it’s also just a nice thing to do!
(That’s why we write our blog. You know, because we’re just nice like that!)
But it isn’t just about altruism.
Increasingly, people want to spend their money on hiring people. Relatable people. Sympathetic people. Individual, unique, interesting people. Nobody ever found a corporation interesting: faceless, bland, impersonal. Corporations hire each other, but people hire other people.
That’s why you need to present yourself as just that: a person! Somebody who has been through things, experienced life, come up against their own challenges and (eventually) surmounted them.
As a PT, why not share your own fitness journey? How did you start your business? What have you learned along the way? What do you still struggle with in your own life, and how do you deal with that? What are your passions in training? What do you do outside of work? Have you any regrets? And what did you learn from them?
As a gym or small company, why not share the bios of the people who work for you? How did the founder(s) come to set up your brand? Who are your clients, and what are their stories?
If you’re struggling, stuck or simply want a few pointers, make sure to book a free, no-strings-attached consultation with one of our team today over at www.fitmedia.net/apply.
“Anything is possible,” you’re told.
“You’ll make mistakes,” says another voice. “But not in your writing.”
“Study International Marketing online with Sussex University!” adds a third.
No, you’re not in a school-based fever dream, surrounded by enthusiastic teachers heavily invested in the prospect of your further education and waving the flag for Sussex. You’re simply scrolling through your Facebook feed.
Adobe, Grammarly and the aforementioned Brighton-based university are all paying good money to feed their advertising copy onto your timeline to lead you into their marketing funnel.
But how?
As a newly-qualified (or experienced-yet-tech-averse) fitness professional, you might wonder how any company, big or small, goes from Marketing Department drawing room to placing an ad slap bang in the centre of your timeline.
If that sounds like you, read on!
Long story short, it doesn’t - not without your help, anyway. What it does do is make intelligent guesses based on a mixture of geographic location, language, age, interests, pages followed and other similar parameters.
Each individual online can be boiled down computationally to little more than a dataset of 1’s and 0’s: ‘Follows fitness influencers online [yes/no]’, ‘Has searched for weight-loss information in the last week [yes/no]’, ‘Lives in London [yes/no]’, and so on.
Imagine a Venn diagram with thousands of possible circles, one for each parameter and each containing thousands or millions of individuals; not all of these individuals are relevant, so you and your marketing agency (hello!) can narrow down the field by selecting the particular intersections of the Venn diagram containing the specific individuals to whom you can very likely sell your services.
Marketing, as we often say, is both art and science: the science is in choosing specific regions of the Venn diagram; the art comes from realising that, if you are too narrow, your audience will be too limited. It needs to be both large enough to be profitable and small enough to be effective.
Facebook campaign objectives define what the purpose of a particular ad campaign is. They are split into three categories:
These are also the three stages of a customer’s journey. To flesh them out a little:
A word to the wise: clicking that enticingly-placed, easy-sounding ‘Boost Post’ button in the bottom right corner of your social media content is a total waste of time and money.
If you’re going to advertise on Facebook, do it properly. Boosting posts might work to reach more people and increase your views and ‘likes’, so it feels like a good investment when you do it.
But it isn’t.
That’s because the audience you reach on boosting a post is often lukewarm at best. They have some interest in your area of expertise, but they largely aren’t looking to buy anybody’s services right now. It’s a low-quality, low-bang-for-your-buck marketing option.
For a little more dough, you can reach ‘hot contacts’: clients who are likely to actually pay for your services, rather than simply clicking ‘like’ every now and then on your boosted post.
In short: don’t throw your money at the ‘Boost Post’ button; invest it wisely and watch it multiply!
It’s so easy to forget, when bogged down in the behind-the-scenes of marketing, that the real important bit of marketing is the ‘creative’: the process of designing, writing and editing the ad itself.
A poorly-designed ad full of grammatical errors and dodgy, misaligned, downright ugly content is going to do more harm to your brand than good.
Thankfully, FitMedia is equipped with all the creative tools and professionals you could possibly need to turn your ideas into a marketable piece of creative content; from logo and tagline to graphic design, we’re behind you all the way.
However, you can equally go it alone: scroll through your own social media timelines for a while and check out the ads you think look great and those that don’t. Registering for a simple free tool like Canva can occasionally be enough to produce something you’re happy with - though we, for obvious reasons, recommend you invest a little more time, money and effort than this!
As a top tip: you both can and should create different versions of your ads, with different visual creative and different copy, in order to test them out alongside each other to find which is the most effective. Remember, you are not your clients: what you think works well is not necessarily what actually sells your offer to Joe Bloggs down the road.
Create, create again, create a third time, test, analyse, refine, create some more, and then succeed; don’t simply throw out your favourite images of you flexing your muscles into the world and hope they convince people to throw money back at you.
Remember: the best bit of creative advertising is not the most complex. It is often the simplest but most eye-catching designs that convert the “maybe”s into the hallowed “yes please”.
Your CTA is what people do after seeing your ad: they sign up, they book a call, they download your eBook on your specialist topic, whatever that may be. Maybe they even transfer a lump sum directly into your bank account in order to pay you for the services you have already convinced them are so valuable that they are already dead-set on working with you.
My oh my, what a world that would be.
If you want your CTA to be taken up by your potential clients, you need to ensure your customer journey is as smooth as possible. A rough-around-the-edges, unclear, poorly-signposted or otherwise badly-put-together customer journey - perhaps littered with typos and grammatical errors or dodgy graphics - is going to drastically reduce the uptake of your CTA. And, just like that, down goes your brand reputation.
This is up to you, within reason. What is your campaign’s objective? Whether or not you achieve this objective is totally dependent on what it is and what metrics you are choosing to go by. Go back up and read about campaign objectives under the question “How do I choose a campaign objective? (What is a campaign objective?)” if you’re stuck.
Remember that setting targets - ideally, SMART (Specific, Measurable, Achievable, Relevant, Time-bound) targets - should take into account the actual size of your niche as well as your own capacity to onboard new clients.
Setting a budget is one of the toughest parts of any campaign. As a rule of thumb, we recommend starting with £500-1000 per month for a minimum of 3 months. This is enough to gather real data, figure out what works, build a solid basis and learn how and where to move forwards with your business. You can read more about how to never lose money on advertising again on our blog to help you get your head around the numbers a little.
You can use our target CPL calculator online to get an idea of how many leads you should be hoping for in order to be profitable. For example, if you’re spending £500 per month on ads and your target CPL is £50, then aim for 10 leads per month - or one every three days.
If you’re working with a marketing agency, remember to plan for ad spend along with their management and/or performance fees.
Thankfully, with Facebook ads you can play around with audience, copy, creative, etc., until you end up with figures that suit how much money you’re willing to spend (overall as well as per lead).
Ultimately, setting a budget is a complex matter, but it is something we can help you figure out. FitMedia has run dozens of highly successful campaigns totalling millions of marketing dollars and made far more for our clients than they have ever spent on our services. After all, that’s just what we do.
For more information, book a call with one of the team over at www.fitmedia.net/apply.
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Picture this.
You’re you. You’ve been working shifts in your local gym for the last two years. You’re fresh out of whichever PT training course you paid for with your hard-earned cash. You’re young, excited, eager to enter the world of fitness on your own terms and managing your own clients. You’re sick and tired of being asked to hoover the gym floor for the third time that day and put the dumbbells back on the racks for the three-hundredth.
But where the heck do you start? Do you design a rough-and-ready logo by cobbling together the smattering of freely-available graphics and fonts on Canva? Do you blunder your way through creating a whole website from scratch with your (least?) favourite drag-’n’-drop web editor? Or set up social media to advertise your services to yourself, your mum and three of your friends?
There are a million and one things to do - trust us, we’ve been there. The first, though, should always be the same…
A ‘niche’, from an old French word for ‘nest’, is the specialised segment of the business world that you call home. Your niche is the subsection of your industry’s market that you and your business are particularly targeting. Without a niche, you’re a standard ‘Jack of all trades, master of none’ and every single potential client is going to be more interested in working with specialists in their area.
Let’s say - to pluck an example out of thin air - that you are setting up a digital marketing and media agency. That market is huge: every company needs digital marketing and media in this day and age. So you need to narrow down and build your nest in just one area of that market. What about fitness? Why don’t we call it, I dunno, FitMedia?
It’s certainly got a ring to it.
Okay, admittedly far more thought needs to go into it than that. In this article, we’re going to look at how you, as a personal trainer, gym owner, sports therapist, nutritionist, or coach can find your specific niche in the fitness industry.
We’re only going to say this once. If you are bored by what you do, you will come to hate it. If you hate what you do, you will do it badly. If you do it badly, nobody is going to buy your services.
So, for goodness’ sake, pick a niche that interests you and that you are passionate about!
We marketeers over at FitMedia work in the fitness industry because, as individuals, we love fitness. The founder is an ex-bodybuilder. The copywriter is an ultramarathoner. Other members of the team have been gymming for years. We don’t market stuff we don’t care about, simply put.
And in your fitness business, you shouldn’t do things you don’t care about either. Passionate about bodybuilding? Coach bodybuilders! Big on golf? Then work with golfers! Had somebody in your family suffer from a particular lifestyle-related medical condition? Then learn about that and work with people who are concerned about the same issues!
Doing this will mean that not only are you more interested in what you do, but your innate expertise will mean that clients are interested in you as well. Having that small pool of clients to whom you are the leading specialist in your niche will serve you so much better than having a giant roster of potential clients, none of whom view you as anything special at all.
Oftentimes, having this list of passions and interests is still not enough. Let’s say you become a bodybuilding coach… well, now you’re still one among thousands of bodybuilding coaches in your country alone.
So you need a problem within your area of interest that you - preferably, only you - can solve with your level of expertise and energy.
Do you know how to help bodybuilders recover from joint injuries? Or cut down to competition-ready body fat percentages you could count on one hand? Or are you an expert at helping bodybuilders adopt vegan lifestyles (or, for that matter, getting vegans to adopt the bodybuilding way)?
Some useful questions when considering this can be:
Okay, it’s not really espionage. But do make sure you know who your competitors are and what they’re up to.
Your first rule of thumb is this: if you have too many competitors doing just what you do, then your niche is too broad and you may need to find a different problem to solve or a less saturated angle of attack.
You may also want to see how well-established your competitors are within your chosen niche. Have the top dogs got thousands of Instagram followers, or just a few hundred? Are they running slick, well-oiled, hard-to-say-no-to marketing machines, or are they not much further on than you are? If it’s the former, you might be banging your head against a wall sooner than you’d like (unless there are particular weaknesses in their offer that you’ve identified, leaving a gap in the market for you to exploit). If it’s the latter, you don’t have too much work to do to catch up and, eventually, dominate.
If you get stuck, confused or would just like to check if your evaluation of the competition is correct, don’t be afraid to reach out to us! As a fitness marketing agency, we can quickly and easily complete some keyword and content research - something that we advise that you should do every three to six months - to find out where those gaps in the market exist.
Choosing a niche and building on it to become a subject matter expert is a marathon, not a sprint. And, like a marathon, you need to cover a lot of ground before you can really claim to have ‘made it’ in terms of long-term profitability.
Ninety-nine times out of a hundred, a profitable niche will be free, accessible and problem-riddled. Let’s expand on this:
Imagine you’re at the gym and you’re unsure if somebody’s using a piece of equipment. Solution? “Hey, is that bench free?”. We hope you aren’t the sort of person to just go and dump your stuff in somebody else’s workout station, or you’re not going to get very far through your set before you get thrown out again.
The same applies to profitable niches. If your niche is already occupied by a number of similar businesses offering exactly the same thing you are, you aren’t going to get very much out of it unless your offer, marketing and sales are really on point.
Being accessible is not necessarily a characteristic of the niche itself, but rather the target audience that your niche attracts. Each individual is not just a potential client; they are also husbands, fathers, mothers, wives, grandparents, children, grandchildren, carers, students, employees, lovers, volunteers, hobbyists and friends.
As a result, not everybody has the time and (particularly) the disposable income for fitness coaching. Your audience, whoever they are, need to be geared in, clued up and motivated as to the reasons they want your services - and they need to be living the sort of lifestyle that makes fitness coaching a reasonable investment of their own time and money. Bear this in mind when choosing who you will be working with and how.
A weird word to use when describing how to set up a business, for sure. But hear us out…
You need your potential clients to have problems, and problems they care enough about to hire somebody else to solve them.
Maybe they are significantly overweight and this is impacting their self-confidence. Maybe they are starting out in bodybuilding but are struggling to put on muscle mass. Maybe they are coming back from injury and don’t know where to start. Or maybe they have signed up for a charity marathon next year but have only ever jogged casually and they’re now regretting their decision and need your help to ensure they’ll make it to the finish line.
Pleasing an entire market is impossible, but pleasing individuals with problems that they need solving is not only doable but should be what you’re there for in the first place!
At FitMedia, we work with fitness professionals - whether personal trainers, nutritionists, coaches or even entire gym brands - to find their niche. That’s our niche. We’ve been doing it for a long time and we’re unashamedly experts at what we do, as any of our current or former clients will tell you!
You see, this is how you get customers. You find one thing - just one - and you do it really well. Clients will come to you and pay you to do your thing and work with them to find the solutions to their problems.
And, just like that, your business is thriving from a solid marketing campaign directed at just the right leads, and you’re resilient against whatever the future has to throw at you.
Here at FitMedia, we are already future-proofed.
Are you?
Book a call today over at www.fitmedia.net/apply.
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We all know why you’re here. Let’s not shy away from it.
You want to make money.
That’s okay. We get it. You’re not in the wrong to want to improve your life. In fact, as a fitness professional, we know you spend most of your time helping others to make their lives better. If anything, you deserve to make more money for the services you provide your clients!
And you’re not helping anybody if you’re working your butt off and driving your bank account into the ground to sustain a business model that fundamentally isn’t going anywhere. Money is what makes the world go round; money will ultimately make your fitness business revolve (and evolve), too.
“But how,” we hear you ask, “do I simply make more money?
You’ve come to the right place.
At FitMedia, we have helped almost a hundred businesses market themselves more successfully and multiply their profit on ad spend multiple times over. Not to blow our own trumpets here (I mean, I’m just the copywriter…), but our team is truly industry-leading when it comes to growing fitness businesses.
In short, if you’re a fitness professional wanting to make more money, look no further than these six quick tips.
No, seriously.
People pay attention when you name your price. How you price your product tells your prospective customers what you think your solution to their problem is worth. And that’s a big deal for your business’s success.
Imagine you bought your partner a cheap bouquet of flowers for Valentine’s Day. He or she then glances at the receipt in the bin the next day: £1.50, it says.
Suffice to say, if, by some miracle, you are still with that same partner next Valentine’s Day, you’d better not repeat the stunt.
If you buy your partner a bouquet that comes to a tidy twenty, thirty, even fifty quid, and you’ve got yourself a one-way ticket straight to those Good Books you’ve heard so much about.
This holds true even if the flowers are the same colour and any ordinary bloke wouldn’t be able to tell them apart. The difference in price represents a difference in quality that the untrained eye often can’t see - but which is there nevertheless.
To put it simply, people understand money far more than they understand bouquets of flowers. By the same token, people who want your services as a fitness professional understand the value of money far more than they understand the value of your services. Thus, they will use your price to predict how valuable you will be to them.
In case it needs saying, we’re not advising you to rip off your clients. But there is a paradox in business where most good service providers are bad business owners, and thus are broke, primarily because they undervalue themselves. By undervaluing themselves, they are signalling to their clients that the service they provide is not worth their money.
So know your worth. Put your prices up. Let people know how good you are, and grow your fitness business as a result.
If you have ever been to the supermarket for a bag of crisps (or, for the Americans: chips) and left with a multipack, you have been successfully upsold. Congratulations!
Upselling is the simple process of selling people more than they initially thought they were going to buy. Offer them a single carrot on a stick and convince them to buy an entire bag of carrots and throw in a whole pile of sticks to boot.
As a fitness professional, you know that your clients have problems that they need you to solve. The problem might simply be ‘being unfit’, and the solution (for which they have come to you) is some combination of exercise, nutrition and social support.
If somebody came to you for a workout plan, why not offer to coach them through it? If they came for the group sessions you run, offer some one-on-ones. If they want a meal plan, sell them your eBook on nutrition. If they want coaching for 8 weeks, sell them 16 to see even better results in their physique.
Not only have you increased your client’s value to you, but you’ve increased your value to them, too.
As long as your products are of good quality (which they unquestionably should be), never shy away from upselling!
Okay, we know the face you just pulled.
Haven’t we just spent the last two minutes justifying why you ought to upsell? Why downsell as well?
Well, not every client is going to have the money to invest in your top-of-the-range offer. Some are going to express interest before re-evaluating their position and backing down. Rather than letting a good lead get away, sell them a lower-value offer at a lower price.
Say a client has approached you for coaching but changes their mind. Rather than selling them your primary offer, have a scaled-down offer that can help them meet certain aspects of their overall goals for a reduced cost.
Do not view downselling as a failure or ‘last resort’ (though where you can sell your higher-value products, you should!), but rather see it as an investment for the future: your prospective client has bought something rather than nothing, meaning that you have given them value. If you have given them value once, they are astronomically more likely to come back to the source of that value in future.
“How many different types of selling are there?” we hear you cry.
Lots.
Well, three.
Cross-selling is like downselling and upselling, except it isn’t ‘a version of the same thing’ you’re selling here. Instead, you sell more distantly related products together in a bundle. Cross-selling often happens after a casual “Hey, did you know I did this, too?”, either as part of the sales process itself (e.g., a pop-up on the website) or else after having worked with a client for a short time as their needs expand and change.
Cross-selling only happens if you have spent time developing a wide base of solutions to a number of different problems, like different branches of your business. A one-trick pony is never going to be able to cross-sell a number of different tricks, so depending on how specialist your business is, cross-selling may not be an option for you.
If it is, perhaps you have a series of eBooks, online courses, meal plans, training plans, coaching offers, and so on. A single client might not realise at first that they are interested in your other offers until you take the time to explain what they are, what they cost, and the benefits the client will get from each.
Cross-selling, where possible, is yet another method of ensuring that each client is more valuable to you than they would otherwise be, because you are more valuable to them than you would otherwise be.
Making the atmosphere around your business uniquely attractive will vastly increase the retention of your clients – and therefore increase their value to you over the long term.
Create brand voice, charisma, social media presence, and community. Don’t just develop your offers in more and more brilliant ways, but develop your business, your presence, even your own personality into an entity that lives rent-free in the mind of the client.
It has often been said that the trick to running a successful business is in making an offer so good that the client would feel stupid to say no. And that’s a big part of the story, for sure.
But the other bit of the story is in becoming a business or a businessperson to whom the client cannot bring themselves to say no. A great offer from a soulless business, in an industry like fitness, frequently goes nowhere at all.
Admittedly, this is far more an art than a science, but it goes something like this:
At the end of the day, this doesn’t just help you make more money. It also helps you enjoy what you are doing, and it helps your clients to enjoy working with you, too.
If you do these five simple things, you will be well on your way to growing the fitness business of your dreams by vastly increasing the lifetime gross profitability of your customers, as well as expanding your customer base.
If you want to learn more about how to grow your fitness business, simply head over to www.fitmedia.net/apply today and book a call this week. We can’t wait to work with you and take you to the next level!
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We get messages like this all the time:
Hey, FitMedia. You’re the best fitness marketing agency in the world. So, tell me: how do I grow my fitness business?
We could talk to you all day about this, but let’s break it down into really easy, manageable chunks. There are only 2* (*ish) ways to grow your fitness business.
This is obvious. Growing your business means you want more customers. Dave down the road might have only 5 clients on the go while Sarah up the road (in the posher bit of town) has 10. All else being equal, Sarah will be earning twice as much as Dave and have twice as much to invest into her business.
That’s probably why Sarah lives in the posh bit of town.
As a leading fitness marketing agency (“the best in the world” - see above), we are experts at helping you find new, high-quality leads to help you expand your clientele.
That said, getting more clients also means more hours, and doesn’t always leave you with the time to take care of all the other parts of your business to help it grow. In the second part of this article, we want to show you how to grow as a business without necessarily growing your client base.
Increasing the value of your clients simply means that you will earn more from each individual under your coaching.
There are three simple ways to do this.
Firstly, put up your prices. This makes sense particularly as you gain more clients: the higher prices are a result of both your increasing experience and the increasing value of your personal time, without necessarily expanding your offer.
Secondly, expand your offer! For instance, you might already be offering them personal training sessions, sure, but are you offering meal planning? Lifestyle coaching? Nutrition tips? Ebooks? Online courses? Group challenges? Zoom workout classes? Q&As and resources from friendly therapists, psychologists, nutritionists and other experts besides yourself? Doing these things can give clients a more varied and valuable experience, and give you more valuable clients in return.
Finally, focus on your retention. The value of your clients is not simply limited to their value over the course of a given month, but their value over many months or even years. While this partly comes down to the quality of your offer and your ability to deliver on your promises, it also depends on a few other things, too.
Let’s say you’re a weight loss coach. Once that weight is lost, what good are you? Well, between 80 and 95% of people on a weightloss journey will almost immediately regain that weight again! The real art (as you know) is to help them implement healthy lifestyle routines that will make it almost impossible to regain the weight they lost. Develop your offer to include the long-term as well as the short-term, such as low-cost, low-touch ongoing memberships of a community you build up around your brand.
For instance, have an education portal, group coaching calls, or, if you work in person, even a group workout session. This reduces the amount of hands-on time-consuming work you have to do with each client, but retains them in your list of paying customers.
Or, alternatively, say you’re a personal trainer simply looking to help clients in the gym achieve their goals. Developing a real relationship with these clients can be just as important for retention as the value you’re giving them on the gym floor and in their personal lives. Being friendly, approachable, helpful and funny can ensure that they keep coming back.
It may seem silly and a little naive to say that being friendly can help grow your fitness business - but it’s true! Your ability to be personable, relatable and likeable is a huge part of maintaining a loyal client base who keep coming back for more. This is what we call the KLT effect: Know, Like, and Trust.
Increasing the price, quality and breadth of your offer, as well as focusing on strategies for retention, will not only help to future-proof your business against whatever may be thrown your way but also means each client becomes more valuable to you financially - because you become more valuable to them.
In fact, this applies to fitness professionals in all niches.
Growing your fitness business can be as simple as that. If you want to learn more about how to expand your clientele, increase the value of your offer and improve retention, give us a no-strings-attached call later this week by filling out www.fitmedia.net/apply.
