Given the time we started working with the guys at The Loft Gym, the primary challenge was pretty obvious. The national lockdown in the UK had meant that a large chunk of their members had cancelled their memberships, and our job was to turn that around.
Leading up to this point, Clare (the owner) had been handling all of the marketing for the gym herself and, although she'd been seeing some success, she simply needed to allocate her time elsewhere. Offloading the marketing to us meant that she could invest more time into re-opening her gym and see a greater return on the marketing. Win-win!
Before we started any advertising, we helped lay some solid foundations as part of the big re-brand (The Loft Gym was previously known as 'The Health Hub'). This consisted of a brand new landing page which both looked good, modern and up to date but also was built to inform and convert.
Every website we build is first designed from scratch (no pre-built templates or themes) and is then optimised for performance. After all, a good looking website doesn't mean much if it isn't actively contributing to the success of the business.
Following this, we then jumped into Facebook Ads Manager and built out a couple of campaigns, promoting their 'Workout to Help Out' Membership. This was a particularly timely offer and paired well with the targeting and re-targeting we setup in the backend. Over the course of 2 weeks, we had just over 20 new gym members signed up to a 12 month contract, which totalled over £5000 in projected future revenue... from just £200 initial ad spend!
We also generated an additional 20 new members via organic marketing strategies. Not bad!