This is your current ROAS.
This is your breakeven ROAS.
Based on the figures you've inputted, you're currently seeing a positive ROAS!
This means that the revenue you're making from your paid advertising is exceeding the cost of the advertising itself and the cost of delivering your product / service.
This is a good place to be.
If, for any reason, you'd like to see if we can help further increase your profit from paid advertising, you're more than welcome to schedule a call with us here.
Otherwise, keep up the good work!
Based on the figures you've given here, it looks like you are not breaking even on your advertising budget.
You may not have noticed this if you are earning revenue through other marketing and sales channels (such as organic marketing, referrals and existing customers), as these other channels may be covering any losses from your paid advertising. However this does mean that you should focus on improving your paid campaigns pronto, otherwise they'll continue being a money pit.
We can help you with this. Just schedule a call with our team and we'll audit your current campaigns to see where the opportunities for improvement are.
Based on the numbers you have given it looks like the money you're earning from your paid advertising campaigns is just about matching your ad spend and the cost of delivering your product / service.
You may not have noticed this, since your revenue will likely be exceeding your ad spend... but when your other bills come due, you won't be left with much (or any!) profit from your paid advertising.
If you'd like to see how we can help you improve this, you can schedule a call with our team here. We'll audit your current campaigns and see where the opportunities for improvement are.