The Results Are In...
Here's your Lead Value and Target CPL
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Lead Value
Based on the figures provided, this is how much each new lead is worth to your business.
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Low Target CPL
If you can get your CPL lower than this, whilst maintaining lead quality, great! However, this is a healthy 'low' CPL for your offer.
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High Target CPL
If your CPL is creeping above this then you need to have words with your current ads person or agency!
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Average Target CPL
All things considered, this is a healthy and profitable Cost Per Lead for your offer.
