The Results Are In...
Here's your Lead Value and Target CPL
Based on the figures provided, this is how much each new lead is worth to your business.
Low Target CPL
If you can get your CPL lower than this, whilst maintaining lead quality, great! However, this is a healthy 'low' CPL for your offer.
High Target CPL
If your CPL is creeping above this then you need to have words with your current ads person or agency!
Average Target CPL
All things considered, this is a healthy and profitable Cost Per Lead for your offer.